L o a d i n g
Fenerbahçe Mah. Iğrip Sk. No: 13
Iç Kapı No: 1 Kadıköy / Istanbul
hello@oversocials.com
10 talents vlog-style storytelling

an AI assistant
that learned to speak turkish culture

Platform
TikTok & Instagram
Partner
Dola AI
Impressions
7M+
Engagements
210K+

Brand overview

Dola AI is a conversational AI assistant — and like every AI product entering Turkey, it faced the same wall: to a local audience, another chatbot is just another download. The client's KPIs asked us to solve exactly that. Make the product feel Turkish, drive genuine trial rather than passive views, and build the kind of warmth that spec-driven AI marketing never achieves.

Our answer was to weave Dola into Turkish culture itself. With 10 creators producing vlog-style collaborations, the assistant planned Cappadocia trips, hunted down the best local food spots, and navigated daily life the way a well-traveled Turkish friend would. The product wasn't demonstrated — it was experienced on camera, inside stories audiences already wanted to watch.

  • Cultural Localization & Creative Strategy
  • Vlog-Style Content Production with 10 Creators
  • Use-Case Scripting Around Travel & Local Food
  • Cross-Platform Distribution & Amplification

from cappadocia
to the comment section

The vlog format changed how the product was received. Viewers weren't watching an AI demo — they were watching a trip, a food crawl, a day in someone's life where Dola happened to be the most useful companion in frame.

That framing made the assistant feel local, personal, and worth trying. Comments asked where to download it, not what it does — the clearest sign a product campaign has crossed from awareness into intent.

10 creators — travel, food, and lifestyle voices whose audiences trust their recommendations.

7M+ impressions with vlog-level retention — audiences stayed for the story, and the product stayed with them.

210K+ engagements — including download questions in the comments, the metric that matters most.