L o a d i n g
Fenerbahçe Mah. Iğrip Sk. No: 13
Iç Kapı No: 1 Kadıköy / Istanbul
hello@oversocials.com
8 contents 1 feature 1 clear message

a feature launch
the community actually played

Platform
YouTube & TikTok
Partner
Flex City
Impressions
5.5M+
Engagements
190K+

Brand overview

Flex City, an open-world action game, was shipping a major new feature — and feature updates are where most game marketing quietly fails. The brief asked for three things: put the new feature in front of existing and lapsed players, reach the right audience rather than the biggest one, and make the results measurable down to the player.

We built a tight 8-content mix: 2 dedicated YouTube videos to explain the feature in depth, 3 pre-roll integrations to catch gamers already watching relevant content, and 3 vertical videos to make the feature look as fun as it plays. Creator-specific promo codes closed the loop — every download and redemption traced back to the content that drove it.

  • Audience Mapping & Creator Match
  • Dedicated, Pre-Roll & Vertical Content Production
  • Promo Code Strategy & Attribution Tracking
  • Feature Messaging & Gameplay Capture Direction

right feature.
right audience. proof.

The dedicated videos carried the "why", the pre-rolls carried the "now", and the verticals carried the fun. Each format did one job, and together they hit the exact segment of players the feature was built for.

The engagement told the story: comment sections turned into feature discussions, and promo code redemptions gave the client something most campaigns never deliver — a clean, attributable line from content to player.

2 dedicated videos + 3 pre-rolls + 3 verticals — 8 contents, each with a distinct role in the funnel.

5.5M+ impressions concentrated on the game's core audience — reach that was relevant, not just big.

190K+ engagements plus creator promo code redemptions — attribution the client could read line by line.