SHEGLAM — SHEIN's fast-rising beauty brand — was preparing its entry into the Turkish market, and market entries are unforgiving: you get one first impression. The pre-launch KPIs were clear. Build brand recognition before a single product was available locally, create anticipation among Turkey's beauty community, and make the name feel established on day one — not imported.
We designed a two-layer pre-launch. On the digital side, 3 carefully selected beauty influencers introduced SHEGLAM to their audiences with first-look content built around genuine product trial. On the physical side, a DOOH takeover put the brand on digital screens across major shopping malls — so the face Turkish consumers saw on their feed in the morning was waiting for them at the AVM that afternoon.
- Market Entry Strategy & Pre-Launch Planning
- Beauty Influencer Casting & Content Production
- DOOH Planning Across Mall Digital Screens
- Synchronized Online-to-Offline Media Timing